design thinking for marketing and communications
From initial thinking, through creation and on to final production.
Online, on screen, outdoor, in print and on strategy.
Expertise in design thinking, branding, creative direction, art direction, graphic and web design, direct, events, environment.
Results – economically, to brief, around the world.
by skype, by email, or linkedin.
Get in touch or hire me (Rob Bosschieter) to help with all your miscellaneous marketing and communication requirements.
Operation Hope is a sponsorship program which seeks to build self esteem, heighten self worth and encourage disadvantaged children to believe in themselves.
Through participation in outdoor adventure-based activities, team building experiences and other life-changing programs disadvantaged children are validated and affirmed as individuals who are valued and have a purpose.
Misc. by design was responsible for the development of the brand strategy, identity and marketing collateral, fundraising and sponsorship initiatives.
Scope:
Brand strategy / Identity / Print work / Donor appeals / Direct mail / Video id
Precision Group is a leading Australian retail and commercial property investment, development and management group that is privately owned.
Aspiring to ‘Best Practice’ in all areas, a HR initiative was developed to communicate a clear set of corporate values and culture to staff.
A set of memorable symbols were designed to marry up with the corporate values and a employee handbook was developed along with key HR presentations in powerpoint.
Besides the values identity, Misc by design developed a unique values reminder in the form of a desktop piece, in keeping with Precisions innovative approach.
The piece involved small scale manufacturing including; forging and casting, wood turning, handmade packaging and gold stamping.
role: creative direction, concept, design, artwork, production
Peter Stutchbury is emerging as one of the leaders of a new generation of Australian architects.
He applies his respect for our environment to his architectural practice; designing buildings, often very beautiful homes that are strongly and intelligently connected with the uniqueness of the land on which they sit.
Misc by design was engaged to develop a web direction and design for Stutchbury Pape web presence, as a result of work experience there (another story). Whilst the design didn’t get any further than the drawing board, it still remains a favourite of mine.
Role: Web Identity development / Creative direction / Web design
Role:creative direction, art direction, design
Vision Valley is a unique bushland environment that caters to everyone. Camps, team building, conferences, getaways, retreats are all possible at Vision Valley. It required a recognisable cohesive brand identity to be designed, to enhance the Vision Valley experience.
Lifeline Sydney had completed a brand update and needed its site renovated and redesigned to complement the changes. A Face to Face counselling course also needed to be branded, promoted with posters and a courses banner was highlighted on the site. Details »
Create a Report and associated delivery channels, that provides an insight into growth of Wesley Mission and delivers the financial summary for past year. Central to the positioning was to demonstrate expanded and integrated services provision. An online version of the report, Invitation postcard and donation vehicle were also created. Details »
Role: Concept, design, project management
A cookbook concept submission that combined healthy choices in everyday eating, with the lifestyle and wellbeing benefits of Blackmores product range.
Role: Design, artwork
Subscription direct marketing; create renewal series, retention series and media inserts with trail discounted subscription offers for InStyle magazine.
Silver ARPA Award ( Best cover ) “Arresting, intelligent and good hearted. A fine corporate identity and design.”
Role: creative direction, art direction, editorial design
Quarterly magazine that explores the impact of issues that touch the heart and soul of our community. An online version of the of the magazine is also being developed.
Quarterly employee newsletter that delivers general information to a large, geographically scattered workforce.
It is also used as a promotional communication about the company. Details »
