Precision Group is a leading Australian retail and commercial property investment, development and management group that is privately owned.
Aspiring to ‘Best Practice’ in all areas, a HR initiative was developed to communicate a clear set of corporate values and culture to staff.
A set of memorable symbols were designed to marry up with the corporate values and a employee handbook was developed along with key HR presentations in powerpoint.
Besides the values identity, Misc by design developed a unique values reminder in the form of a desktop piece, in keeping with Precisions innovative approach.
The piece involved small scale manufacturing including; forging and casting, wood turning, handmade packaging and gold stamping.
role: creative direction, concept, design, artwork, production
